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The Broadcasters’ Academy

Learn how to pick up the phone to a broadcaster and get yourself on air, the right way, in our detailed transformational A-Z programme

1-2-1 TV Media Training

Get 1-2-1 TV media training with Kerry Hopkins

Interviews that Kerry Hopkins has secured for clients

Kerry Hopkins Broadcast PR agency Broadcasters Academy

About Kerry Hopkins - Chief Executive

Kerry Hopkins is a highly regarded Board Level PR specialist and the founder of the Broadcasters’ Academy (formerly Broadcast Ready), established in 2013.

The Broadcasters’ Academy has become a trusted go to for strategic business communications and marketing, offering business leaders on-camera and other types of media training, to help secure TV and Radio appearances and build personal and brand profiles.

 

Kerry is one of the UK’s more experienced broadcast PR professionals, with more than 20 years of experience in media and corporate communications. She is a former TV journalist who has worked for ITV News and BBC TV News, winners of Royal TV Society Awards, 22 FTSE 100/FTSE 250/NYSE/NASDAQ/AIM listed companies, A-list Celebrities, Sports Stars, Actors, directors, Members of Parliament, Lords, British royalty, CEO’s, professors, doctors, universities.

 

She is behind the highly successful  ‘Broadcast Ready Expert Women’ campaign, endorsed by UNESCO, and is an official partner of the BBC 50:50 Project. Kerry was also invited to be a judge on UNESCO’s global initiative called ‘Women Make The News’.

 

 

In 2019, Kerry organised a major event in the House of Commons about women on TV, which featured  ITV News’ acting editor on the panel and was fronted by a BBC TV news presenter. Through Broadcast Ready, Kerry’s other events have attracted prestigious panels including a BBC TV newsreader, BBC editor, ITV News editor, Channel 4 news presenter, MP’s, Sky News business editor, Channel 5 News presenter, ITV’s The Agenda’s Executive Producer and the General Secretary of the NUJ

Client Case Studies

Our client case studies speak volumes about the quality and success of our work for them

One of the world’s largest PR agencies recruited Kerry Hopkins, a highly regarded broadcast PR and former TV journalist, to work on a global campaign by Samsung, who were sponsors of the London 2012 Olympics.

 

This hugely successful PR initiative resulted in 7,000 print and online articles, as well as hundreds of broadcast stories across the world. Kerry directed David Beckham OBE (pictured) on shoots in London and Los Angeles, and Her Majesty The Queen’s Granddaughter Zara Phillips MBE on shoots in London. She directed a media team of eight PR’s and chose the two external broadcast PR agencies to work with in order to achieve an incredible 250 journalists and 26 UK and international TV news crews to attend the press conference.

 

This level of high-quality publicity helped Western and emerging economies see Samsung as a premiere brand. As a result of the increased brand awareness she provided, tied to a visionary marketing strategy and celebrity and royalty associations, Samsung’s revenues increased. Samsung subsequently knocked Apple off the top-spot to be the world’s largest technology company in 2013.

David Beckham Olympics
Broadcast-PR-Services-TV-media-training-Broadcasters-Academy

One of Britain’s biggest owner-owned insurance brokers skyrockets from zero TV media presence to reach millions.

The founder and CEO of SJL Insurance, Simon Lancaster, said: “We partnered with Broadcast Ready PR (now called the Broadcasters’ Academy) to initially to gain media exposure, and the partnership has since grown. The Broadcasters’ Academy is now at the helm of all our PR campaigns, including our social media platforms, our website, SEO, strategic partnerships, events, press and broadcast and all of our external communications.”

 

He added: “We wanted to propel ourselves to the next level, and we have achieved that spectacularly. Kerry Hopkins, who heads up the Broadcasters’ Academy, has incredible knowledge, expertise and a genuine passion for what she does. All that is obvious in her fierce work ethic. She has completely exceeded even my lofty standards! I would recommend that any individual or business that wants to improve their positive exposure works with her and the Broadcasters’ Academy.”

 

“Even after two months, Kerry has made a measurable difference, in terms of what she has done for myself and my company. Our staff are buzzing and the place has literally exploded with phenomenal results. Our website traffic has seen a remarkable jump – in one day alone we enjoyed a 4,000% spike. My personal biography page on the website increased views by 3,100%, and our overall brand messaging has reached millions. All that has translated into qualifiable enquiries and sales.”

A leading polling firm hired for the General Election 2015 got 120 interviews

A top polling firm hired for the General Election 2015 obtained 120 media interviews.

A polling and insights company signed up with Broadcast Ready to launch their first-ever broadcast PR campaign for the Scottish Referendum in 2014 and the General Election in 2015.

We were able to secure 120 national TV and radio interview opportunities in just a few months across four spokespeople. Our “one stop shop” PR campaign, which included broadcast, online and print, delivered by Kerry Hopkins, resulted in a staggering 9214% Return On their Investment (ROI).  

Journalists who had never heard of them before, now do. During the PR campaign, their switchboard went into meltdown with new business enquiries and questions from existing customers. Their graduate recruitment programme also started to attract a better quality graduate.

London - Big Ben - Case Study
Live-interview-training-TV-media-Broadcasters-Academy

£19 billion Assets Under Management stockbroking and investment firm in the UK

The Broadcasters’ Academy won a 14-month contract to work with a £19 billion Assets Under Management stockbroking and investment firm in the UK, securing 2-8 times per month TV and Radio appearances for their Chief Investment Officer. This type of broadcast PR was a major component of the client’s marketing and PR campaign.

 

During the final nine-month period, the firm started with £200 million Assets Under Administration and went up to having £1 billion Assets Under Administration. They sold their business for more than they would have been able to, had they tried to sell before the Broadcasters’ Academy’s PR drive.

Although it meant the existing brand name would become defunct, there were financial benefits to the company to continue with their PR drive, which included social media outreach. It allowed them to increase revenue and attract new customers, which consequently made it more attractive to buyers.

Over 14 months, the Broadcasters’ Academy was able to book 103 TV and radio interview opportunities for their spokeswoman. The Contract with the Broadcasters’ Academy only ended because the firm was acquired by another company in June 2017, and so their broadcast spokesperson moved on to a new role.

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Customer Reviews and Press Reviews

Michelle McGrade
Finance & Investments Expert

Naomi Kerbel
Head of Newsgathering
Livvy Rose
Psychotherapist

What our clients say about us

David Burrows
David BurrowsManaging Director, Business Strategy, Worldwide Affairs, Microsoft
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"Kerry is a consummate professional, with well-rounded experience across all the key PR mediums, she grasps the brief intuitively and is well-tuned into the client. On top of that, Kerry is a real pleasure to work with."
Simon Lancaster
Simon LancasterFounder and CEO, SJLInsurance.com
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“From the very first moment I met with Kerry Hopkins I knew that her incredible knowledge & expertise, her fierce work ethic and her passion, would propel us to a new level. However, she has already exceeded even that lofty expectation! I would recommend that any individual or business who wants to improve their positive exposure should work with Kerry Hopkins.

“Today in March 2019, we have only been working with Kerry Hopkins for 2 months, but we have already achieved tangible success. Our staff are buzzing and the place has literally exploded with these phenomenal results, our website has seen a big spike in views in one day by 4,000% in one day and my own personal biog page on the website increased views by 3,100%, our message has hit millions of people and we have seen a big upturn in enquiries and sales. We partnered with Kerry Hopkins company - Broadcast Ready PR - initially to gain us media exposure, but the partnership has since grown to them also taking over all of our PR – including our social media, our website, SEO, strategic partnerships, events, press and broadcast and all of our SJL Insurance Service's external communications.”
Dr Roberta Babb
Dr Roberta BabbClinical psychologist , Third Eye Psychology
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“Working with Kerry and her team has been invaluable and an eye opening and exciting experience. Kerry is fantastic at her job. I valued Kerry's ability to listen, her attention to detail, and after offering me a detailed consultation - her willingness to expertly develop a meaningful and bespoke media training, coaching and advisory package for me. This helped meet my specific learning needs and improve my confidence in front of the camera and on radio.

"While working with me, Kerry was clear in her directions, honest in her constructive feedback, and showed a energising willingness to work with me. Through her patience and encouraging interpersonal style she helped me to step outside my comfort zone and into the world of media.

"Since working with @KerryHopkinsTV I have been on BBC 10 O'Clock News, BBC News Channel, BBC London TV News, BBC London radio, BBC Radio 4 Today programme, the Metro newspaper many times, the Sun newspaper, the Guardian newspaper --- to name a few

"It is a step that I am glad that I have taken and I am enjoying the experience of seeing where our work together will go I would recommend Kerry to anyone who wanted to really develop their media presence regardless of their level of media experience. I look forward to continuing working with Kerry."
Michelle McGrade
Michelle McGradeFormer Chief Investment Officer now NED, Formerly TD Direct Investing and Virgin Money
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“Kerry Hopkins's company, Broadcaster's Academy, lives up to its name – Kerry made sure I was ready for TV interviews by coaching and teaching me to trust myself and bringing out the best of me. I was forced onto TV against my better judgment, and after a short while, I started to enjoy it and I was in demand. The sheer high volume of interview opportunities Kerry Hopkins brought me was astounding. But Kerry never let me get ahead of myself and she issued honest feedback, which kept me grounded and broadcast-ready! Thank you Kerry because if it wasn't for you, I wouldn't have the media presence that I have!”
Dr Steven Fawkes
Dr Steven FawkesDirector, Energy Pro
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“I got on BBC News and Sky News a short time after signing up. Kerry Hopkins provides an excellent service for experts with something to say to a bigger audience, but without the contacts or experience to break into the world of television.”
Professor Lis Howell
Professor Lis HowellFormer Director of Broadcasting, City University London
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“Kerry successfully completed her MA, a few years after graduating as a PG Dip student from City, in TV Current Affairs. To get the masters later requires real hard work and commitment as well as brains and Kerry has them all. "Her film and dissertation was on Women in TV Comedy and she got funny, imaginative interviews, door stepping Ian Hislop, and with access to commissioning editors at high levels. Kerry is a great worker, capable of really original stuff and unexpected thinking. But she is also down-to-earth and straightforward and comes up with original ideas."
Nikki King OBE
Nikki King OBEFormer Chairwoman, Isuzu Truck UK
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“My client, leading businesswoman Nikki King OBE, former MD and now Honorary Chairman of Isuzu Truck UK, has only been working with Kerry Hopkins since January and she has already been lined up for BBC News and Sky News to discuss the budget. I would not have got Nikki on these programmes without Broadcast Ready PR and I strongly recommend their services to other PR agencies and major corporations.”
Ghost client
Ghost clientDirector, multi-million pound political polling and research company
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“We are really delighted to work with Kerry Hopkins. We’ve worked very closely with Kerry and her team over the past six to nine months, and we’ve had fantastic results.”
Emma Bossom
Emma BossomHead of Press and PR, Royal Aeronautical Society
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“Kerry Hopkins has been very proactive in alerting us to new opportunities and we have secured TV news interviews as a result of this. This raises the profile of the Royal Aeronautical Society and shares our members’ knowledge and expertise.”
Professor Rosemary Hollis
Professor Rosemary HollisDepartment of International Politics, City University London
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“I appreciate the role that Kerry Hopkins has performed that has resulted in TV news and online video interviews. In my case it has introduced me to a new generation of journalists who could not be expected to know me from my commentaries on earlier crises in the Middle East.”
Diana Mather
Diana MatherDirector, The English Manner
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“Kerry has helped me improve the profile of our company by securing me for the Papers Review on Sky News as well as introducing me to some extremely useful networking organisations which has resulted in on-going contracts. She is extremely honest. If she feels something isn’t right she will say so. She doesn’t take your money if she doesn’t think she can help, so the advice and backup you get is great value and very successful.”
Gina Miller
Gina MillerDirector and Brexit High Court claimant, SCM Direct
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“Through Kerry Hopkins, I’ve had more broadcast media opportunities than I have had in the past year – all in within one month. Kerry’s a whirlwind of energy who is passionate about interviewing her clients to improve their skills. With her guidance and training sessions, I feel so much more confident.”
Veronika Monell
Veronika MonellCEO, Jump Start NOW
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"Kerry is not just an interesting and strong person to be around, she is also charming, funny and engaging--a real people person. She is a positive force and a great leader. Kerry is in the top of the UK's most connected communications' professionals in the broadcast PR industry. It is a pleasure working with her.”
Marc Musgrove
Marc MusgroveDirector of Corporate Communications, Cisco
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"As our primary interface for the Cisco European PR team, Kerry brought both creativity and a considered approach to the account. She brings an understanding of the consumer side of technology to bear which was particularly helpful in making complex subjects and concepts understandable to a media audience. She is a consummate professional and has great media relationships.”
Alan Hayman
Alan HaymanFormer ITV Morning News Programme Editor, ITV News
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"I found Kerry a hard-working, enthusiastic and capable colleague with a close eye for detail and a determination to deliver results.”
Tim Rogers
Tim RogersFormer TV Journalist, ITV News
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"Kerry is bright, fun and as a journalist is a real professional who knows what she's doing and does it very well.”
Mark Cue
Mark CueFormer Producer, ITN Productions
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"Kerry is a determined and well-organised professional who consistently delivers. She is passionate about what she does and was a tremendous help in bringing in much-needed material from the ITV regions for the bulletins."
David Alder
David AlderChief Marketing Officer, University of Plymout
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"Kerry is a great strategic thinker with creative ideas and great delivery.”
Frankie Lambert
Frankie LambertFormer Account Director, Text 100
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"I was delighted to have the opportunity of working with Kerry. She is a consummate professional with an eye for spotting a story where others might not.”
James Finlay
James FinlayPhotographer, JamesFinlay.com
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"I first met Kerry at during preparations of O2's sponsorship of North Pole Solo 2002. My involvement was as expedition photographer and expedition spokesperson hence my close involvement with JCPR and Kerry.

"The media coverage of the expedition went global and the PR return based on advertising placement of O2's sponsorship was some 40 times more than the original investment! Kerry's help and guidance during this fast-paced event was attentive, concise and spot on. We continue to keep in touch and liaise on projects.”
Jacqueline Abbott-Deane
Jacqueline Abbott-DeaneDirector, Tactix
Read More
“Thanks for an excellent media training session today. Great to see you in action. You really know what you’re doing here. Great choice of team too.”
Read More

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What Journalists Say About Us

ITV News TV media training Broadcasters Academy
“It’s great to have a ‘one-stop-shop’ for interviewees who are ready, willing and able to talk in an engaging way on camera.”









Angus Walker, Correspondent,
ITV News
Bloomberg Television Broadcast PR coach Broadcasters Academy
“The Broadcasters’ Academy has been really great for me in the past year, at coming forward with some great guests, particularly women, on stories that I’m working on day to day and having someone that just brings me an expert guest, is really helpful.”






Naomi Kerbal, Head of Newsgathering,
Bloomberg Television
BBC News Broadcast PR Professional Broadcasters Academy
“Broadcast Ready PR is an excellent resource for journalists – especially for those seeking to widen out the number of contributors they use. It offers a good range of diverse voices on different subjects. Kerry is fantastic to deal with and has a can do attitude – she’s always happy to help. She’s especially passionate about diversity and increasing the number of women guests used by broadcasters.”



News Editor
BBC Television

Our Clients or Companies that the Broadcasters' Academy or Kerry Hopkins have advised

News and Blogs

International Women’s Day 2021

Today is #internationalwomensday Since 2013, myself and the Broadcasters’ Academy have: 👩 – Directly coached and consulted at least 52 women 📺 – Secured hundreds of TV interviews for women 📻 – Secured hundreds of…

PR Account Manager – Full Time Job Vacancy

Full-Time PR Account Manager role Remote Position (work from anywhere in the UK but bear in mind that you will need sometime in the actual office in the future in Wilmslow in Cheshire, North Lincolnshire or…

Zaid Garcia needs mankind’s help

When I came across this tragically disfigured teenage boy on Youtube,  I was heartbroken. When he was two, a candle by his cot set it alight and he suffered 80% burns. It’s a miracle he…

Broadcasters’ Academy November Newsletter

Broadcast Ready PR / The Broadcasters’ Academy are now official BBC 50:50 Project partners We are delighted to announce that we are now an official partner of the BBC 50:50 Project. This means we have…

Women on TV

We are thrilled that the Newark Advertiser newspaper covered the recent FTSE 100 / House of Commons story that was announced by the non-profit Broadcast Club that CEO Kerry Hopkins runs.

Broadcasters’ Academy September Newsletter

Boothroyd Room, Portcullis House: The audience of 80 people included FTSE 100 companies, PR agencies, MEPs, MPs, national news journalists, students, professionals and academics. Left to right: BBC TV News anchor Simon McCoy, Broadcast Club founder and…

Press Coverage

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