The Broadcasters’ Academy won a 14-month contract to work with a £19 billion Assets Under Management stockbroking and investment firm in the UK, securing 2-8 times per month TV and Radio appearances for their Chief Investment Officer. This type of broadcast PR was a major component of the client’s marketing and PR campaign.
During the final nine-month period, the firm started with £200 million Assets Under Administration and went up to having £1 billion Assets Under Administration. They sold their business for more than they would have been able to, had they tried to sell before the Broadcasters’ Academy’s PR drive.
Although it meant the existing brand name would become defunct, there were financial benefits to the company to continue with their PR drive, which included social media outreach. It allowed them to increase revenue and attract new customers, which consequently made it more attractive to buyers.
Over 14 months, the Broadcasters’ Academy was able to book 103 TV and radio interview opportunities for their spokeswoman. The Contract with the Broadcasters’ Academy only ended because the firm was acquired by another company in June 2017, and so their broadcast spokesperson moved on to a new role.