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Find out how A leading polling firm hired for the General Election 2015 got 120 interviews by working with Broadcaster’s Academy

A top polling firm hired for the General Election 2015 obtained 120 media interviews.

A polling and insights company signed up with Broadcasters’ Academy to launch their first-ever broadcast PR campaign for the Scottish Referendum in 2014 and the General Election in 2015.

We were able to secure 120 national TV and radio interview opportunities in just a few months across four spokespeople. Our “one stop shop” PR campaign, which included broadcast, online and print, delivered by Kerry Hopkins, resulted in a staggering 9214% Return On their Investment (ROI).  

Journalists who had never heard of them before, now do. During the PR campaign, their switchboard went into meltdown with new business enquiries and questions from existing customers. Their graduate recruitment programme also started to attract a better quality graduate.

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